宠物猫砂公司分销策略
宠物猫砂公司分销策略目录第一章分销策略............................................................................................3一、市场营销学的相关理论基础..........................................................................3二、微观市场营销学的逻辑结构..........................................................................4三、顾客忠诚..........................................................................................................6四、顾客满意..........................................................................................................6五、批发和批发商..................................................................................................9六、零售和商店零售商........................................................................................13七、存货与运输策略............................................................................................22八、物流的规划与管理........................................................................................29九、窜货现象及其整治........................................................................................33十、分销渠道的设计............................................................................................37第二章项目基本情况...................................................................................41一、项目承办单位................................................................................................41二、项目实施的可行性........................................................................................42三、项目建设选址................................................................................................43四、建筑物建设规模............................................................................................43五、项目总投资及资金构成................................................................................43六、资金筹措方案................................................................................................44七、项目预期经济效益规划目标........................................................................44
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