首页 > 分享 > 国外宠物用品市场利润率近200%！

国外宠物用品市场利润率近200%！

萌宠菠菠乐园
2024-10-18 19:13

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美国宠物产品协会（APPA）报告显示，过去三十年来，美国宠物拥有量呈稳步上升趋势，有67%的美国家庭至少养了一只宠物。随着“铲屎官”越来越多，宠物用品作为一个新兴的消费领域也越来越受到人们的青睐，亚马逊数据显示，消费者在宠物用品类别的品牌每月花费已超过100,000美元。
在这个新兴消费领域中，宠物食品销量最大竞争也最激烈，对品牌依赖性较强，新品很难打开市场。而宠物除毛器（Pet Hair Remover）作为宠物家庭必不可少的用具，几乎一年四季都在热销，且尚未形成品牌效应，利润十分可观。

1楼2020-09-30 14:00回复

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3楼2020-09-30 14:01

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竞品不多，利润可观
APPA的最新数据显示，2019年美国宠物行业的支出总额为957亿美元，预计2020年将达到990亿美元。其中宠物除毛器所在的其它服务类别销售额已突破百亿，在宠物用品市场占比虽然不高但竞品也少。
宠物用品能有这么多的销售额，电商平台绝对功不可没。数据显示，有超过72%的宠物主在电商平台上购买过宠物用品，近30%的宠物主人网上购物频率在过去一年中有所增加。
电商价格方面，宠物除毛器在欧美市场的售价平均在10-15美金左右，阿里巴巴上的进货价一般在2—5美金，算上运费和其他成本支出，利润也能达到两倍。
除毛器的类型虽然很杂很多，但真正符合宠物使用标准的毛刷、滚筒等专用除毛器其实不多，且类型比较集中。

4楼2020-09-30 14:01

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6楼2020-09-30 14:08

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7楼2020-09-30 15:55

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