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带宠物旅行和入住宠物友好型酒店：BRT、TPB 和 NAM 对消费者行

萌宠菠菠乐园
2024-12-27 06:54

摘要

最近，越来越多的游客带着宠物出行。然而，宠物主人如何以及为何选择与宠物友好相关的旅游以及酒店产品和服务仍然是个未知数。本研究旨在同时运用行为推理理论（BRT）、规范激活理论（NAT）、计划行为理论（TPB）和正念理论作为理论基础，研究宠物主人在访问宠物友好型酒店时的决策过程。研究结果表明，通过自利过程和规范激活过程的心理机制，支持或反对某种行为的动机能显著预测行为意向。此外，研究还发现了外部环境对行为意向的直接影响作用，以及正念作为一种个人特质在行为意向及其前因之间的调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Traveling with pets and staying at a pet-friendly hotel: A combination effect of the BRT, TPB, and NAM on consumer behaviors

Tourists are recently increasingly traveling with their pets. However, how and why pet owners choose pet-friendly related tourism as well as hospitality products and services remains unknown. The present study aims to examine the decision-making process of pet owners in regards to visiting pet-friendly hotels by simultaneously employing the behavioral reasoning theory (BRT), the norm activation theory (NAT), the theory of planned behavior (TPB), and the mindfulness theory as theoretical foundations. The study results revealed that motivation for or against a certain behavior significantly predicts behavioral intention via the psychological mechanism of the self-interested process and the norm activation process. Moreover, the direct influential effects of external influences from the environment on behavioral intention and the moderating role of sense of mindfulness as a personal trait between the behavioral intention and its antecedents were also identified.

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来源期刊

International Journal of Hospitality Management

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.

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