首页 > 分享 > HEART ISLAND — 心岛宠物馆

HEART ISLAND — 心岛宠物馆

萌宠菠菠乐园
2025-01-18 02:13

Heart Island — Pet Museum

心岛宠物馆是位于深圳的一个新型概念宠物馆，不同于传统宠物馆，心岛宠物馆致力于打造集宠物社交、洗护、商品与顾客休闲放松撸猫为一体的萌宠空间。

品牌视觉以“心岛”二字作为承载主体，通过一座岛的塑造将品牌的视觉呈现更具立体化。我们为了让品牌更具直观性，通过对萌宠空间的划分，以岛作为主体通过各式的图像来展示不同的功能区，成为仅次于标识的重要视觉符号，希望通过此类视觉呈现让顾客在这座岛屿上找到最适合自己的区域。

品牌设计使用灰色及橙色作为品牌色。以灰色作为主色调大面积的运用在品牌设计中，又用橙色作为辅助色运用在图标当中。当代表平淡的灰色与代表欢乐的橙色发生碰撞，暗含宠物带来的欢乐将注入我们普通且枯燥的生活，在“心岛”为每一位客户打造一块属于自己的心灵归属。

Heart Island Pet Museum is a new concept pet museum located in Shenzhen. Unlike traditional pet museums, Heart Island Pet Museum is committed to creating a cute pet space that combines pet socializing, grooming, merchandise, and customer leisure activities.

The brand visual identity is centered around the words "Heart Island." Through the creation of an island, the brand's visual identity is presented in a more three-dimensional manner. In order to make the brand more intuitive, different functional areas of the cute pet space are divided and presented through various images with the island as the main theme. This has become an important visual symbol second only to the logo. The hope is that through this type of visual presentation, customers can find the area that suits them best on this island.

The brand design uses gray and orange as its brand colors. Gray is used as the main color in the brand design, and orange is used as an auxiliary color in the icon. When the plain gray collides with the joyful orange, it implies that the joy brought by pets will be injected into our ordinary and dull lives. Heart Island aims to create a spiritual belonging for each customer.

Come and visit Heart Island during your leisure time!